Lead with the skiff
Show Admin or the anxious buyer why agents live in locked containers — owned like assigned laptops, promotion only after trust — and why that beats “everyone uses ChatGPT on their phone.”
Partner GTM lab · security / sovereign motion
For IT-adjacent consultants, fractional CISOs, and privacy-minded advisors who already talk to Admin and security-anxious buyers. You sell the skiff story — local AI, principal ownership, kill shadow SI by substitution — then prove it with a secured install and a governance walkthrough.
Not a productivity pitch. A three-step security motion aimed at the person who loses sleep when work leaves the building.
Show Admin or the anxious buyer why agents live in locked containers — owned like assigned laptops, promotion only after trust — and why that beats “everyone uses ChatGPT on their phone.”
Self-hosted install. Local / sovereign by default. You walk them through principal assignment, skiff locks, and what the kill switch actually does.
Governance demo: who owns which agent, what can leave the skiff, how shadow SI gets substituted instead of banned. Your win metric is secured installs and demos closed.
Narrow on purpose. If you live in Marketing calendars and department ROI decks, use the Workforce Partners track instead.
IT-adjacent consultants, fractional CISOs, privacy advisors who already have Admin and risk-conscious midmarket relationships.
Not growth agencies, not GTM freelancers hunting Marketing pilots, not people who only want to sell “hours back” without touching install.
IT / Admin plus security-anxious owners or ops leads at midmarket firms (~30–300) who lack a full security org but still need a real answer.
Confidential work leaving on personal AI. No principal. No perimeter. “Policies” nobody follows because the sanctioned option is worse.
Local AI, ownership, kill shadow SI, principal/governance like managed agents — install stories, not generic “AI productivity” posts.
Partner → secured installs / governance demos. Early cohort: do things that don’t scale — we sit in on the first demos with you.
Angled for sovereignty and anti–shadow SI. Same core product as the workforce track — different hook, buyer, and first conversation.
Agents start contained. Promotion follows trust. Security usable without a security org — the pitch midmarket Admin actually needs.
Privacy, cost control, and an invention moat that stays inside their perimeter. You are not asking them to ship secrets to a public lab.
Sanctioned agents that outcompete paste-into-ChatGPT. Principals own agents like managed devices. Measurable deployment, not a policy PDF.
You already explain risk and ownership to people who buy on trust. Building another chatbot is not the job.
Perimeter, principal, substitution. You are not inventing a Marketing practice or chasing campaign ROI decks.
30–300 employees — enough risk to care, not enough staff for enterprise tooling theater. Self-hosted skiffs fit that gap.
Near term: partner access and a distinct security motion we A/B against the productivity track. Franchise packaging comes later if it earns it.
For advisors who will land secured installs — not tire-kickers. We review personally.